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About Us

Welcome to the website of JAS Oceania, a leading New Zealand supplier of quality automotive electrical parts and accessories for passenger cars, commercial vehicles, agricultural machinery and marine applications.

The company philosophy is; to provide quality products, supplied with integrity, backed by excellent people and excellent service. Integrity for JAS is often described as an ethos to supply and support customers and not compete with them.

JAS Oceania is a member of Hellaby Holding’s Automotive Division, a group of market-leading wholesale distribution companies with a network of over 108 branches across New Zealand and Australia.


The company has enjoyed a successful history from the mid 1960’s throughout the New Zealand automotive  wholesale landscape. From humble beginnings as an auto electrical workshop and spare parts reseller under the ownership of founder Neville Boakes in 1987, to the creation of the name Dasko Marketing and associated distribution in 1995, Dasko was led by the Boakes family for almost two decades.

During 2014, Dasko was purchased by Hellaby Holdings. In the following year, achieving growth and acquisition objectives throughout Australasia, Hellaby’s purchase of the Australian wholesaler JAS Oceania Pty Ltd (a business founded and grown by three ex-Ingram employees), opened a direct supply line for quality auto electrical product into Dasko. This significantly expanded the product portfolio with ranges of JAS branded starter motors and alternators for commercial and passenger vehicles.

In 2016 Dasko was re-branded to JAS Oceania as a natural extension of the core products the company represents. The rebrand offered a collective strength in automotive part ranges, marketing and supplier relationships across the group.

JAS Starter Motors and Alternators

With over 2000 part numbers on offer, JAS rotating units cover an incredibly extensive range of applications as genuine quality, dependable, price competitive products for late model Japanese and Australasian passenger and 4WD vehicles.

Thoroughly proven in harsh Australian conditions, JAS starters and alternators are the result of considerable research, development and rigorous testing. Manufactured to stringent quality standards, the JAS team regularly visit supplying factories to ensure consistent quality across the range. “We continue to improve the specifications to offer customers a wider range and always strive for the most reliable and efficient product”, commented Steve Douglas, Group General Manager for JAS Oceania, “as an example bearings are upgraded, electronic components made more robust and materials carefully chosen to reduce the potential issues of fatigue and corrosion. We are immensely proud of the JAS unit range, the product speaks for itself”.

Each JAS Starter and Alternator is backed with a 1 year warranty for added peace of mind.

The company behind the products, JAS Oceania Pty Ltd, has built an enviable reputation as an automotive electrical wholesaler of proven quality and outstanding customer service ethic.